I began to write a piece of writing about the way to begin your own screen operation , and that i realized – you don’t want to. So instead, i’m writing to allow you to know why you shouldn’t screen print your own stuff. you ought to hire knowledgeable to try to to it.
First of all, it looks like a really natural transition to start out printing your own merchandise after a period of your time . If you’ve got a clothing company that’s doing pretty much , you’re getting to say at some point or another say,
“Hey, I could save such a lot money if I printed my very own shirts.”
That is true. Kind of. it’s also the sole benefit, and it’d be well worth the difference in money you’d be saving to not need to worry about it. I started off with Heartcore Clothing and was doing rather well for a period of your time . rather well . It appeared like i used to be doing everything right, and it had been paying off. I didn’t think that i might ever need to worry about money again. I got the notion in my head that printing my very own shirts was an excellent ideaI was completely wrong!
When you start a screen printing concern , you lose specialise in what’s really important – your bread and butter – your clothing line. If your line is making good money absolutely the WORST thing you’ll do is start screen printing. T shirt printing
Instead of that specialize in designing, promoting, and improving your brand, you’re now that specialize in a totally different business. You now need to learn everything that goes into screen printing. you’ve got to seek out an area to stay a press, a dryer, a flash, a washout area, an exposure unit and a dark room. If you don’t have a bunch of additional room, you’ve got to rent an area .
That’s what I did. I found a pleasant affordable warehouse right off of the interstate. it had been a steal! the matter was, I had to create a dark room in it. Then I had to tear the dark room down if I moved. So what did I do? I rented a second warehouse that was smaller so I could use the office area because the dark room. I figured that since Heartcore had a bunch of stock, and that we were doing tons of wholesale orders we could use the additional space anyway.Back to the warehouse – i used to be paying tons for my space by the top of a few years. What happened? i used to be paying an equivalent amount of cash , but i used to be making tons less. Why? Because I wasn’t that specialize in my brand anymore. a day I had to print films, prepare screens, emulsion screens, burn screens, setup the work for printing, pull and count shirts, print the shirts, count the shirts out, individually fold them for fulfillment, shelve them, break down the work , clean the screens, put up the ink (holy crap an enormous task beat itself, keeping ink that never dries around), blast out the emulsion from the screens, etc … etc … etc. to not mention all of the cash i used to be spending on ink, tape, emulsion, glue, electricity, water, rent, emulsion remover, de-hazer, de-greaser, squeegees, goop scoops, etc … etc … etc. I wasn’t saving money at now . i used to be spending tons extra money on different things!
Once i noticed I wasn’t spending enough time on my brand, i made a decision to rent some people to figure on behalf of me and print the shirts. Well that basically defeated the aim . By the time i used to be paying them, i used to be now paying quite i used to be to only get my shirts printed elsewhere . Yes, i used to be selling an entire lot of shirts, so I didn’t really have a drag paying them, but I didn’t do the maths at the time either. Also, albeit I wanted to prevent printing my very own stuff, I couldn’t. i used to be stuck during a lease and was wishing I never got into it to start with.
So fast forward to today. My brand is essentially on the back-burner permanently. i’m now a printer and own my very own screen printing concern — not really recognized for the brand I own and operate. People come to me once they want shirts printed. i really like printing and making other people’s artwork come to life — on the other hand again, i actually miss my brand! Printing may be a lot more work than running a brand.
So take my advice. Get somebody else to print your shirts. you’ll do far better for yourself and your brand if you specialise in sales, designs, and marketing. Let somebody else affect production.